You can be the greatest player on earth, but if no one knows that you
exist then you’re not going to get work.
Creating on online profile
will really help. If done well it has the potential to reach thousands
of people and unlock many opportunities.
Content really is king - especially video! Wherever possible, get
good quality videos of your playing in every setting. It doesn’t have to
be a professional music video, but you want the listener to stay tuned
and enjoy watching it.
If you have the funds and/or connections, hire a
studio for a few hours and try to get a videographer student who is
building a portfolio to film you. Providing that you’re well rehearsed,
the time and effort will pay off ten-fold.
Next up, get some good photos of yourself. Again, this doesn’t have to
break the bank, but a few selfies won’t do.
There are tons of
photography enthusiasts out there who would be willing to take a few
snaps for very little, so put an ad online or in a local photography
school.
Be sure to dress smart, brush your hair and wash behind your
ears for the shoot, as presentation really does carry a lot of weight in
the music industry.